Cassandra Toroian is a sports-tech entrepreneur and CEO/co-founder of Ruley, the AI “e-referee” serving tennis, pickleball, padel, golf, and soccer. With 25+ years building companies—and a background in finance (MBA) plus Python training—she’s also co-founder of Volleybird and author of Don’t Buy the Bull. A former Division I tennis player, she’s focused on using AI to make sport fairer and more accessible.
If you coach a team, manage a squad’s training load, or simply turn up to a Tuesday-night league and run the same warm-up you’ve done… Read More »Stop Warming Up Yesterday’s Athlete: What Injury-Risk Data Can and Can’t Do
A phone mounted behind a public-court fence can now call a close line — one that lands within ten centimeters of the line — correctly… Read More »The Feedback Gap Is Closing on Rec Courts — and It Can Turn Saturday Into a Graded Exam
Sports-tech investing is becoming less about the size of fandom and more about the infrastructure that still has not been built around it. The investable companies are… Read More »Why Some Investors See Sports Tech’s Missing Infrastructure as Investable
A padel club considering Wingfield is not buying a camera. It is buying hardware, recurring software, a coaching workflow, and a data-governance obligation. The useful… Read More »How Wingfield AI Is Bringing Professional-Grade Analytics to Your Local Padel Court
The argument usually starts small. A serve looked legal. A foot may have caught the kitchen. Someone forgot whether the two-bounce rule applied. One player… Read More »The App That Settled 10,000 Rule Disputes: Inside Ruley’s E-Referee Technology
At the back fence, the phone is not watching the tennis match. It is building a file. Every serve that lands deep. Every second serve… Read More »Inside SwingVision: The AI That Can Predict a Match Outcome Before the First Serve
A ball lands deep, two players turn their heads, and the court already knows what happened. Not because someone in the stands filmed it. Not… Read More »Why Smart Courts by PlaySight Are the Next Big Infrastructure Investment in Racquet Sports
A kid misses a call, a parent sees it differently, a coach tries to calm the sideline — and somewhere in the middle of all… Read More »How One SFIA Start-Up Challenge Finalist Is Redefining the Rules of Engagement
A season doesn’t lie when you make the machine watch ALL of it. I’m Cassandra Toroian, and I’ve spent 25 years in technology and entrepreneurship,… Read More »What Happens When an AI Watches Every Play in a Season?
The algorithm knows your baseball swing better than your coach – and yeah, that line sounds a little aggressive… but if you sit with it for… Read More »The Algorithm Knows Your Baseball Swing Better Than Your Coach Does
