Skip to content

About Cassandra Toroian

Cassandra Toroian is the founder of FirstHand Research and Consulting LLC, a platform dedicated to providing unbiased and direct insights into the finance and real estate sectors. With a rich history spanning over 25 years, Cassandra’s journey in these industries has seen her delve into sell and buy-side analysis, investment banking, and the establishment of investment management and real estate asset management entities. In the twilight of the 1990s, she was at the forefront of the online brokerage movement. Now, as the digital age advances, she recognizes the transformative potential of Web3 and decentralized finance.

Earning her BA in Government and Law from Lafayette College, Cassandra further enriched her academic credentials with an MBA in Finance from the University of Miami. Demonstrating her commitment to personal growth, she also pursued a Python coding certification, a testament to her passion for continuous learning. Her entrepreneurial flair has been evident over the past two decades, with the inception and successful transition of several businesses under her leadership. 

A staunch proponent of Web3, Cassandra believes in its capacity to redefine the financial sector. She envisions a world where information is democratized, and individuals are empowered. Her fascination with the emerging realm of non-fungible tokens (NFTs) aligns perfectly with her deep-rooted understanding of blockchain and her vast global market experience.

As the author of “Don’t Buy the Bull,” Cassandra provided invaluable insights into investment strategies post the 2008 financial downturn. She is now channeling her expertise into a gripping Wall Street fiction. Her contributions to the financial discourse have been acknowledged on esteemed platforms such as CNBC, Fox News, Fox Business, and Bloomberg TV.

Outside her professional realm, Cassandra’s compassion is evident. She ardently supports animal rescue missions, is proactive in addressing the homelessness issue in America, and stands firm in protecting individual rights from intrusive regulatory frameworks. 

Don't Buy the Bull

Don't Buy the Bull: Dispelling Disastrous Investment Advice and Money-Myths in Our New Economy Hardcover – May 25, 2010

By Cassandra Toroian (Author)

Don’t Buy the Bull: Dispelling Money Myths” is a financial guidebook that aims to debunk common misconceptions about money, investing, and personal finance. Written by Cassandra Toroian, this book is an essential read for anyone looking to navigate the often-confusing world of financial planning with clarity and confidence.

Cassandra brings her extensive experience in investment to the table, offering readers practical advice and straightforward strategies for building wealth. The book challenges the reader to question the ‘conventional wisdom’ that is frequently peddled by financial advisors and the media, providing a fresh perspective on what it takes to achieve financial independence.

Key features of the book include:

Myth-Busting: Each chapter targets a specific financial myth, breaking it down and revealing the truth behind the hype.
Actionable Advice: Cassandra doesn’t just tell you what not to do; she offers clear, actionable steps to take control of your financial future.
Real-Life Examples: The book is peppered with anecdotes and stories that illustrate how common money myths can lead to financial pitfalls.
Expert Insights: With insights gleaned from Cassandra’s career, the book provides readers with the tools to make informed decisions about their money.
Whether you’re just starting out on your financial journey or looking to refine your investment strategy, “Don’t Buy the Bull” is a valuable resource that promises to empower you with the knowledge to make sound financial decisions.